Shruthi Rao

Want to buy a business but haven't?

Most people who could, don't — usually because nobody ever showed them what the first step actually is. I'm building a tool that runs the arithmetic a lender would, against the life you actually have. It isn't ready. I'm testing it with real buyers first, because a tool that hands you a confident wrong number is worse than no tool.

One email the day it's live. Free, no pitch, nothing to sell.

What it will do

Four answers, in about ten minutes

It won't be a quiz, and it won't be a lead magnet with nothing inside it. It runs the actual arithmetic a lender would, against the life you actually have.

  1. 1Your price ceilingThe largest business you can realistically buy, calculated from the cash you'd actually put in — not what a listing site suggests.
  2. 2The maximum multiple you can payAnd why it's lower on a small business than a large one — the opposite of what most people assume. Almost nobody teaches this, and it decides what you can go after.
  3. 3Your operating envelopeHours, days on site, travel radius, and what your household actually needs the business to pay you from month one. Copy it, hand it to a broker.
  4. 4An honest verdictIncluding "not yet" — with the specific things to fix first. Better to hear it here than eighteen months and $40,000 of diligence later.

Who's telling you this

Founded, bought, and sold.

I'm doing this myself, in public

I'm buying a business right now. Everything I publish is what I'm actually running into — the paperwork, the numbers, and the conversations nobody talks about.

  • Raised $50M+ in venture capitalCo-founder and CEO, Vendia
  • Founded the blockchain business at AWSBuilt a new line inside Amazon from zero
  • Bought and sold companiesPart owner in several acquisitions and exits, including a BigData/ML business sold to a leading media company
  • M&A from the institutional sideVP Corporate Development, Bank of America

What I actually need right now

Just tell me what stopped you

I'm interviewing people who've wanted to buy a business and haven't. Half an hour, no pitch, and I'll answer whatever you're stuck on in return. This is also what the tool is waiting on — it doesn't go out until real buyers have pulled it apart.

Message me on LinkedIn